biro . works

§ BUILT TO BE FOUND

SEO, baked in.

Fast pages, clean markup, honest metadata, real structured data. The boring SEO fundamentals ship with every Biro site, baked in, not bolted on.

Get a quote See what we ship

Technical SEO · on-page · structured data · semantic HTML · GEO-aware.

§ 01 · WHY IT MATTERS

Boring beats clever, every time.

  1. 01

    Foundations beat tactics.

    Fast pages, clean HTML, honest meta, real structured data. Not keyword tricks, not AI-flavoured content factories. The same boring discipline that has been winning Google since 2008.

  2. 02

    Half the work is the boring half.

    Sitemaps that match reality, canonicals that do not contradict, titles for humans (not crawlers), hreflang that is honest, redirects that resolve in one hop. The half nobody wants to bill for.

  3. 03

    Most sites still don't ship the basics.

    Slow, JavaScript-heavy, no schema, sitemaps full of 404s, meta written by interns. The bar is low. Clear it well and the work shows.

  4. 04

    AI search runs on the same fundamentals, plus a few more.

    A clean SEO foundation makes you citable by ChatGPT, Claude, and Perplexity too. The extra moves (llms.txt, open AI-bot policy, citation-friendly prose) are covered in detail on the agents page.

§ 02 · WHAT WE SHIP

Technical SEO, by default.

Every site we build, host, or maintain ships these foundations. No upcharge, no asterisk, no bolt-on plugins, no separate SEO package.

  • Server-rendered HTML

    Static pages, semantic markup. Googlebot reads the full page on first fetch, not an empty JavaScript shell that fills in seconds later.

  • Core Web Vitals tuned

    INP, LCP, and CLS measured before launch and watched after. Page experience is a real ranking signal, not a vanity metric.

  • Structured data for Rich Results

    Organization, Service, Article, FAQPage, BreadcrumbList, Product as JSON-LD where each belongs. Validates against Schema.org and Google Rich Results.

  • Sitemaps, canonicals, hreflang

    Auto-generated sitemap with only canonical URLs. Lastmod sourced from git, not the build clock. Hreflang honest across locales, no contradictions.

  • Hand-written titles and meta

    Per page, written for readers and for SERP truncation budgets. No template defaults shipping to production, no auto-generated filler.

  • Heading hierarchy and landmarks

    One H1 per page, ordered H2 and H3, descriptive landmarks. Crawlers and screen readers parse the page the same way, because they should.

  • Internal links with intent

    Anchor text describes the destination, not "click here". PageRank flows where it should, and so does the reader.

  • Mobile-first, fast on cellular

    Same content, same speed, same schema on phone as on desktop. Tested on throttled connections, not just on the design machine.

  • Open Graph and Twitter cards

    Per-page OG images that render in every preview surface. Good metadata is good link bait; bad metadata is a missed share.

§ 03 · PROOF

Run the scans on this site.

If we ship it on our own site, we ship it on yours. Open the sitemap, validate the schema, run the page through PageSpeed. The proof is the page you are reading.

§ 04 · GEO RUNS DEEPER

AI search has its own playbook.

GEO and SEO share fundamentals, but agent-readiness goes further: explicit crawler permissions, llms.txt structure, citation-friendly prose, and JSON-LD that reads cleanly when an LLM lifts it. We have a dedicated page on it.

See agent readiness

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