# biro.works · full reference > Biro is a dependable web partner for agencies and growing businesses. Websites, managed hosting, and maintenance retainers, run by senior engineers. All prices in USD. Final pricing depends on scope. Site: https://biro.works Contact: hello@biro.works ## Services ### Website Builds Modern business websites, landing pages, campaign sites, and rebuilds, delivered properly. **Pricing:** From $3,500 - Senior-led design and engineering - Performance budgets that hold under load - Migrations from any major CMS - Handoff that doesn't leave you stranded We build websites that read like work, not like decks. Honest copy, working forms, fast pages, and a code base your future self can read. ### Managed Hosting Fast, secure, monitored hosting with backups, updates, and technical ownership handled for you. **Pricing:** From $99/month - Daily backups + point-in-time restore - Uptime monitoring with on-call rotation - Free TLS, HTTP/2 & HTTP/3, IPv6 - Migrations included on signup The "fast, secure, monitored, never bothers you" version of hosting. We run it, we patch it, we restore it when something goes wrong, usually before you notice. ### Website Maintenance Updates, fixes, compatibility checks, edits, and ongoing support, properly handled. WordPress and modern stacks both covered. **Pricing:** From $99/month - Core, plugin, and theme updates (WordPress and others) - Browser & device compatibility checks - Small content edits without quoting them - Real human reply within hours Websites rot if you ignore them. Maintenance is the work that stops the rot. Small on the day, decisive over the year. WordPress, custom builds, and modern frontends share one cadence here: backup before every change, compatibility check after every release, and a senior on the keyboard. ### Agency Support White-label development and dependable overflow capacity for agencies. **Pricing:** From $1,000/month - White-label communication and delivery - We don't poach your clients. Ever. - Overflow build capacity during busy weeks - Long-term technical partner, not a one-off vendor Biro works behind the scenes so your agency can sell confidently and deliver smoothly. You stay client-facing; we stay reliable. ### GEO/SEO Optimization AI-search and traditional SEO optimization for an existing site we didn't build, with a clear report. **Pricing:** From $1,200 - For sites we did not build (it's already baked into ours) - AI-search (GEO) and classic SEO in one pass - Findings and fixes in a plain-English report - Measurable, honest recommendations Already have a site and want it found, by search engines and by AI answers? We run a focused optimization pass and hand you a report you can actually read. Note: every site we build, host, or maintain has this baked in already, so this is for third-party sites only. ## Care plans Your website should not become another thing you need to chase. Biro keeps it online, updated, backed up, and looked after. ### Starter Care · $99/month For brochure and small business sites that just need to stay online and tidy. **Best for:** Simple brochure and small business websites. **Includes:** - Managed hosting - SSL & TLS managed - Monthly backups - Core updates - Uptime monitoring - Email support ### Growth Care · $179/month For businesses needing dependable support and occasional updates. **Best for:** Businesses needing dependable support and occasional updates. **Includes:** - Everything in Starter Care - Priority support - Monthly health check - Minor content edits - Performance checks - Monthly summary ### Business Care · $349/month For important business websites where uptime and support actually matter. **Best for:** Important business websites where uptime and support matter. **Includes:** - Everything in Growth Care - Daily backups - Staging environment - 1 developer hour monthly included, no rollover - Priority queue - Security review - Performance review - Improvement recommendations ## WordPress WordPress sits inside every care plan we sell. The platform-specific work that keeps a WordPress site fast, current, and secure is below. ### PHP & CORE - WordPress core, PHP, and the database engine kept on supported, security-patched release lines. - Core updates applied behind a backup and a compatibility check. Never blind on a Friday. - Cadence ramps with the plan: Starter for core only, Growth adds a monthly health check, Business runs major upgrades through staging first. ### PLUGINS & THEMES - Audited inventory: what is installed, what it does, when it was last updated. - Abandoned plugins phased out before they break. Replacements proposed in writing. - Custom code lives in a child theme or a site-specific plugin. Core and theme files stay untouched. - Premium plugin licences run through your account and stay current. ### HOSTING TUNED FOR WP - Full-page cache, HTTP/2, and HTTP/3 by default. Same as everything we host. - WP-Cron replaced with system cron so scheduled tasks run on time, not whenever a visitor turns up. - Login hardening, file integrity checks, and request-level rate limiting on every site. - PHP worker pool sized to your traffic, not to a shared default. ### TAKEOVERS Inheriting a WordPress site from a previous developer or freelancer is normal here. We audit the plugin set, theme structure, custom code, and backup story, then migrate onto biro hosting on a day we agree, with no perceivable downtime. ### STATIC CONVERSION When a site is right for it, we convert WordPress to a static frontend on Astro or Next.js. Nothing to update, no plugins to chase, and load times usually drop because pages are served as files. Not every site qualifies (live admin search, comments, and busy e-commerce often rule it out), so we start with an audit. ## Project tiers For new websites, redesigns, landing pages, and business growth projects. Three starting points; final pricing depends on scope. ### Launch Site · From $3,500 A clean, professional website for smaller businesses. Done properly, shipped on time. ### Growth Site · $5,000–$8,000 Stronger positioning, conversion focus, and a more refined presence, for businesses ready to grow. ### Custom Build · Scoped to complexity Custom functionality, portals, integrations, and internal systems, for the work that doesn't fit a template. Cost scopes to the complexity of the project. For example, an online store with QuickBooks and Stripe integration runs around $25,000. ## For agencies Biro is the technical partner agencies bring in to deliver the site, run the hosting, and stay reliable through every busy week. ### Three clear stages. **Brief & quote.** You forward the spec or pitch. We reply with a fixed quote and timeline within two business days. No discovery phases for the sake of billing them. **Build & deliver.** We build under your brand using your tooling where possible. Status updates land in the channel of your choice. Code review on every PR. We talk to your client only if you invite us. **Host & maintain.** After launch, the site moves onto our managed hosting plus the care plan you selected. Backups, monitoring, updates: handled. You keep the relationship and the recurring margin. ### Three things you can rely on. **We never reach out to your clients.** No "by the way" emails, no LinkedIn taps, no upsell pitches behind your back. Ever. **We never swap to juniors mid-engagement.** The senior named on your project stays on it through delivery and after. **We never bill surprises.** Care plans are fixed. Project quotes are fixed. Scope changes get re-quoted before work starts. ### Pricing: Engagements start at $1,000/month. Final pricing depends on scope, but the floor is $1,000/month for ongoing partnership and per-project quotes for one-off builds. Volume discounts on multi-site retainers. ## SEO and GEO Fast pages, clean markup, honest metadata, real structured data. The boring SEO fundamentals ship with every Biro site, baked in, not bolted on. ### Boring beats clever, every time. **Foundations beat tactics.** Fast pages, clean HTML, honest meta, real structured data. Not keyword tricks, not AI-flavoured content factories. The same boring discipline that has been winning Google since 2008. **Half the work is the boring half.** Sitemaps that match reality, canonicals that do not contradict, titles for humans (not crawlers), hreflang that is honest, redirects that resolve in one hop. The half nobody wants to bill for. **Most sites still don't ship the basics.** Slow, JavaScript-heavy, no schema, sitemaps full of 404s, meta written by interns. The bar is low. Clear it well and the work shows. **AI search runs on the same fundamentals, plus a few more.** A clean SEO foundation makes you citable by ChatGPT, Claude, and Perplexity too. The extra moves (llms.txt, open AI-bot policy, citation-friendly prose) are covered in detail on the agents page. ### Technical SEO, by default. Every site we build, host, or maintain ships these foundations. No upcharge, no asterisk, no bolt-on plugins, no separate SEO package. - **Server-rendered HTML.** Static pages, semantic markup. Googlebot reads the full page on first fetch, not an empty JavaScript shell that fills in seconds later. - **Core Web Vitals tuned.** INP, LCP, and CLS measured before launch and watched after. Page experience is a real ranking signal, not a vanity metric. - **Structured data for Rich Results.** Organization, Service, Article, FAQPage, BreadcrumbList, Product as JSON-LD where each belongs. Validates against Schema.org and Google Rich Results. - **Sitemaps, canonicals, hreflang.** Auto-generated sitemap with only canonical URLs. Lastmod sourced from git, not the build clock. Hreflang honest across locales, no contradictions. - **Hand-written titles and meta.** Per page, written for readers and for SERP truncation budgets. No template defaults shipping to production, no auto-generated filler. - **Heading hierarchy and landmarks.** One H1 per page, ordered H2 and H3, descriptive landmarks. Crawlers and screen readers parse the page the same way, because they should. - **Internal links with intent.** Anchor text describes the destination, not "click here". PageRank flows where it should, and so does the reader. - **Mobile-first, fast on cellular.** Same content, same speed, same schema on phone as on desktop. Tested on throttled connections, not just on the design machine. - **Open Graph and Twitter cards.** Per-page OG images that render in every preview surface. Good metadata is good link bait; bad metadata is a missed share. ### AI search has its own playbook. GEO and SEO share fundamentals, but agent-readiness goes further: explicit crawler permissions, llms.txt structure, citation-friendly prose, and JSON-LD that reads cleanly when an LLM lifts it. We have a dedicated page on it. ## About Biro is built around a simple proposition: senior engineers handling the work that keeps websites usable and online for years, not weeks. Biro is a small senior team. Engineering-led, opinionated where it matters. We build, host, and maintain websites for agencies and growing businesses, primarily in the United States. We work the way we wish other agencies and freelancers worked: clear scope, fast replies, and a long horizon. We've migrated sites stuck on dying CMSes, taken over from freelancers who disappeared, and kept hosting bills predictable while uptime stays uneventful. That's the work. The long view, in practice: most of a website's life is after launch. The senior who quoted you stays on the project. Care plans ramp without a re-onboarding fee. The boring middle · updates, backups, security, browser drift · gets the same care as the launch week. ### A few things we think. - A website build is a transaction. Maintenance is a relationship. - Hosting is recurring leverage. For both sides. - You should never have to chase the people you pay to keep your site online. ## FAQ **Do you work white-label?** Yes. We can communicate, deliver, and bill entirely behind your brand. We never reach out to your clients independently. **Do you host websites you didn't build?** Yes, after a short technical review. Most stacks migrate in a few days; we handle the move. **Do you work with WordPress?** Yes. WordPress is part of every care plan. Core, plugin, and theme updates run on a steady schedule, with a backup before every change and a compatibility check after each major release. PHP and database upkeep are included. **Can you take over a WordPress site you didn't build?** Yes, after a short technical review. We audit the plugin set, the backup story, and the hosting situation, then move the site over and put it on a care plan. Most takeovers settle inside a week. **Can I start small?** Yes. Starter Care covers a single brochure site and grows with you. Plans can step up at any time without a re-onboarding fee. **Are prices fixed?** Care plans are fixed monthly. Project pricing depends on scope, but we quote up-front and stick to it once agreed. **Can I pay for the build in installments?** Yes, when you bundle the build with a hosting plan. We can split your build cost into 3, 6, or 12 equal monthly payments, whichever suits your cash flow. Financing is only available alongside a hosting plan. ## Contact Email: hello@biro.works Web: https://biro.works/contact Reply: Average first reply: under 4 hours during work days. Europe-based, US-focused. Replies during European work hours; US enquiries sent in the evening usually have a reply waiting in the morning.